Demystifying animal agriculture & building consumer trust
Thursday, July 17 – 2-3 PM Eastern (1-2 PM Central)
The average American is now at least three generations removed from production agriculture. This leads to the disconnection between how the public views agriculture and how scientists and producers view it, resulting in consumer distrust of science and commercial food production. It is this lack of trust which leads to consumer confusion and the urge to grasp at multiple solutions. A growing number of consumers in developed countries are aspiring to know where their food comes from. Animal agriculture needs to explain the technology that will be used to sustainably feed 9 billion people by 2050.
Department of Animal Science
University of Florida
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Questions? Contact Nicole Dodds at firstname.lastname@example.org or (352) 273-3139.